Prime prioritises customer satisfaction and fair treatment. We are committed to delivering high-quality service and complying with the FSCA’s TCF principles. Our TCF policy is reviewed annually and implemented across the organisation, including affiliated insurers, reinsurers, administrators, and employees.

Prime is committed to fair treatment of customers, aligning with the Financial Conduct Authority’s TCF principles. This includes designing products to meet customer needs, providing clear information, offering suitable advice, ensuring product performance, and facilitating post-sale processes. Prime strives to demonstrate fair treatment throughout the product lifecycle, from design and marketing to point-of-sale. Prime avoids giving financial advice but directs customers to appropriate individuals. The company ensures timely responses to customer requests and maintains a positive customer experience.

Prime also ensures that third-party contractors uphold fair treatment standards. You can find more information on our TCF policy here.