Previously Prime Meridian Direct (PMD) Prime Meridian Direct

Enjoy the Prime Difference: Exclusive benefits and personal service tailored just for you.

Prime’s affordable range of feature packed car insurance options caters to every need and budget

Why you'll love us...

Explore our exclusive car insurance range below

Explore Prime's car insurance options

Drive confidently with affordable cover that works with your budget

Comprehensive
car insurance

Most extensive cover with many benefits and options

From only R409pm*

Customised
car insurance

Customisable cover with only those benefits you want.

From only R321pm*

Third-Party PLUS
car insurance

Budget-friendly basics with Growing Cover to protect your car

From only R167pm*

Prime's unique benefits
*Plan dependent

Get OVER R500 000 in potential
benefits free and exclusive to
Prime Policy holders*

At Prime, your journey matters as much as your destination, so we're with you wherever you go

At Prime, your journey matters as much as your destination, so we're with you wherever you go

Find out what others say about us…

Frequently asked questions

Frequently Asked Questions

What would you like to know?
  • How can I get a quote from Prime?

  • Can I insure my vehicle if it's currently under finance?

  • Does Prime offer roadside assistance?

  • Where can I find my Prime policy documents and forms?

How can I get a quote from Prime?

It's very easy to get a quote from us. Simply answer a few questions, and we'll send you a quote. You can even continue to check out and sign up online. If you'd prefer to speak to someone, you can also call us to speak to one of our helpful team members. Contact us here

Can I insure my vehicle if it's currently under finance?

Yes. In fact, most financial agreements require that your car be covered by comprehensive car insurance that protects it against damage or loss when it's under finance. Our Prime Comprehensive cover is a great option that offers some unique and exciting benefits.

Does Prime offer roadside assistance?

Yes, we provide 24/7 nationwide roadside assistance to all our policyholders to ensure you’re never left stranded next to the road. This service includes help with breakdowns, towing services, flat tyres, and more.

Where can I find my Prime policy documents and forms?

You can easily access all your policy information, claim forms, and more from our downloads page. If you download our Prime app, you'll also conveniently find them there when you're on the go.

Everything you need on the Prime app

Get instant access to our car insurance services, including emergency assist, claims information, policy documents, plus benefits and rewards on the Prime app.

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