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Previously Prime Meridian Direct (PMD) Prime Meridian Direct

Enjoy the Prime Difference: Exclusive benefits and personal service tailored just for you.

Prime’s affordable range of feature packed car insurance options caters to every need and budget
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Why you'll love us...

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24-Month Fixed Premium Guarantee

Prime’s premiums are affordable and only increase every 24 months!*

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Reducing Excess

Your basic excess reduces every month you don’t claim.*

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Free Accidental Death Cover

Get R10,000 paid to your family if you die unexpectedly in a car accident.

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Passenger Protect Cover

Get private medical treatment for passengers injured in your vehicle with our Prime Protect app.
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Road Accident Fund

With our Prime Protect app, you get free expert advice and assistance for injured drivers when claiming compensation from the Road Accident Fund.
Icons Updated Gold_Gold 24-7 Always- on Accident Detection

Always-On Accident Detection

If you have a serious car accident, our Prime Protect app will detect the collision and notify us immediately. We’ll contact you to assist or dispatch help as required.

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24/7 Emergency Roadside Assistance

In the event of an accident or breakdown, we’ll be there to help!

Explore our exclusive car insurance range below

Explore Prime's car insurance options

Drive confidently with affordable cover that works with your budget

Comprehensive
car insurance

Most extensive cover with many benefits and options

From only R409pm*

Customised
car insurance

Customisable cover with only those benefits you want.

From only R321pm*

Third-Party PLUS
car insurance

Budget-friendly basics with Growing Cover to protect your car

From only R167pm*

Prime's unique benefits
*Plan dependent

BenefitIcon_FixedPremiums

24-Month Fixed Premium Guarantee

Your affordable premiums will only increase every 24 months*.

BenefitIcon_ReducingExcess

Reducing Excess

If you don’t claim, your excess will reduce every month until it’s zero*.
BenefitIcon_AccidentalDeath

Free Accidental Death Cover

Get up to R10,000 paid to your family if you die unexpectedly in a car accident.
BenefitIcon_PassengerProtect

Passenger Protect Cover

Get private medical treatment for passengers injured in your vehicle with our Prime Protect app.
BenefitIcon_GrowingCover

Growing Accident Cover

With each claim-free month, you’ll get growing cover for smaller accidents up to R4000 pm. Plan dependent.

Icons Updated Gold_Gold RAF Assist

Road Accident Fund Claim Assist

With our Prime Protect app, you get free expert advice and assistance for injured drivers when claiming compensation from the Road Accident Fund.
Icons Updated Gold_Gold 24-7 Always- on Accident Detection

Always-On Accident Detection

If in a major car accident, our Prime Protect app will detect the collision and notify us immediately. We’ll contact you to assist or dispatch help as required. 

Icons Updated Gold_Gold 24-7 Emergency Assist

24/7 Roadside Assistance

In case of an emergency, you can get immediate help with just a click of a button by either calling or through our Prime Protect app.

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Get OVER R500 000 in potential
benefits free and exclusive to
Prime Policy holders*

Learn more

At Prime SA, your journey matters as much as your destination, so we're with you wherever you go

At Prime, your journey matters as much as your destination, so we're with you wherever you go

Find out what others say about us…

As we know no one is perfect special when it comes to contracts. But Prime always available when I need help. I just log in the app select call me back they always call back in time
Yongama Beleni
Taken a new policy with Prime. The staff are extremely helpful and knowledgeable. Very friendly. Thank you.
Jasper Aidan
I lodged my claim this morning at 08h16 and by 11.30 it had been approved. Prime is very efficient.
K Kheswa
I’ve never had a problem with Prime since i joined them and the Monthly Premium and Excess is reasonable 🙏🏾
Imagine Ngobeni
Good communication and respectful, they have positive can do attitude.
Brenda Kind
Had the privilege of being assisted by Tshepile who was very helpful and knowledgeable. I loved my experience with her.
Edgar Chauke
I’ve been with Prime for 3yrs now and I have made 2 claims thus far, have been receiving good services. I’d definitely recommend Prime
Michael Motsapi
I would like to write a review about Prime. They are so efficient and hassle free. I once had a breakdown and requested a tow truck and they were very helpful. If you need any documentation from them before you even drop the call everything is in your mailbox. Prime you are the best.
Vusi Dlamini
I received a really good service from Prime consultant. She was professional and my problem was easily resolved.
Thabo Makgatlha
The service after joining was excellent and the following up of my emails was quick in succession. There was always feedback. Answered all my questions clearly. Offered me a great deal.
Fiona Barnes

Frequently asked questions

Frequently Asked Questions

What would you like to know?
  • How can I get a quote from Prime?

  • Can I insure my vehicle if it's currently under finance?

  • Does Prime offer roadside assistance?

  • Where can I find my Prime policy documents and forms?

How can I get a quote from Prime?

It's very easy to get a quote from us. Simply answer a few questions, and we'll send you a quote. You can even continue to check out and sign up online. If you'd prefer to speak to someone, you can also call us to speak to one of our helpful team members. Contact us here

Can I insure my vehicle if it's currently under finance?

Yes. In fact, most financial agreements require that your car be covered by comprehensive car insurance that protects it against damage or loss when it's under finance. Our Prime Comprehensive cover is a great option that offers some unique and exciting benefits.

Does Prime offer roadside assistance?

Yes, we provide 24/7 nationwide roadside assistance to all our policyholders to ensure you’re never left stranded next to the road. This service includes help with breakdowns, towing services, flat tyres, and more.

Where can I find my Prime policy documents and forms?

You can easily access all your policy information, claim forms, and more from our downloads page. If you download our Prime app, you'll also conveniently find them there when you're on the go.

Everything you need on the Prime app

Get instant access to our car insurance services, including emergency assist, claims information, policy documents, plus benefits and rewards on the Prime app.

  • PrimeMobile_Icon_01 Easy step-by-step claim capture
  • PrimeMobile_Icon_02 You can upload your policy photos easily
  • PrimeMobile_Icon_03 Access to all your personal details to view or update
  • PrimeMobile_Icon_04 Emergency contact numbers and important information are always with you
Download the Prime app!
Click here
Prime Meridian House, Bryanston Gate Office Park, 170 Curzon Road (Cnr Main Road and Homestead Ave) Bryanston, Johannesburg, 2021

Prime SA is an Authorised Financial Services Provider, FSP 41040. Policy benefits underwritten by Santam Structured Insurance Limited, a Licenced Non-Life insurer
and Authorised Financial Services Provider, FSP 1027. Administered by PrimaryAsset Administrative Services (Pty) Ltd. Authorised Financial Services Provider. FSP 3920. Terms and Conditions apply.
Prime SA is a member of the Direct Marketing Association of South Africa. ©2024

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