Previously Prime Meridian Direct (PMD) Prime Meridian Direct

Get OVER R500 000 in potential
benefits free and exclusive to
Prime Policy holders*

Disclaimer: The value of the Prime Protect mobile app and benefits as described above are based on internal research and a theoretical accident scenario. Actual policyholder experiences will vary depending on the nature of the incident and the benefits applicable in such circumstances.

Unlock Your Free Benefits

Discover your free Prime Protect benefits

Drive with confidence using Prime Protect. Our free app is your dedicated safety companion, ensuring peace of mind for you and your loved ones on every journey

Free Accidental Death

R10,000 Free Accidental Death Cover if you die in an accident whilst in the insured vehicle.

Your family can use this money for anything they need. Pay off debt. Cover final expenses. It’s your choice!

Passenger Protect
(Private Medical Treatment)

Private medical treatment for passengers injured in your vehicle!

With Passenger Protect, any passengers injured whilst in your vehicle will be taken to the closest hospital to be stabilised. Once stabilised, Prime Passenger Protect will arrange their transport to a supported private medical facility for further treatment.

Road Accident
Fund Cover

Get expert advice and assistance for injured drivers when claiming compensation from the RAF.

Feel supported every step of the way as we help you to claim up to 100% payout for medical bills, lost earnings, funeral expenses and more.

Exclusive Savings with
Lower Excess Fees*

Enjoy reduced excess fees simply by keeping your Prime Protect App installed and active on your phone.

This means less out-of-pocket expenses for you when you need it most.

Free 24/7 Emergency

Whatever the time, wherever you are, Prime is always there for you!

Enjoy free 24/7 emergency roadside assistance benefits that keep you safe and get you moving again.

Free 24/7 Accident

Have peace of mind knowing that Prime will be there for you even when you may not be able to call for help after a serious car accident.

Prime Protect is your companion in safe travelling!

Three simple steps to access your benefits

The Prime Protect app is available for download for Apple and Android devices.

Activate your Prime Protect app
in under 60 seconds

Download the Prime Protect app

Explore Prime car insurance options

Drive confidently with affordable cover that works with your budget

Prime's unique benefits *Plan dependent

At Prime, your journey matters as much as your destination, so we're with you wherever you go

At Prime, your journey matters as much as your destination, so we're with you wherever you might go.

Find out what others say about us…

Everything you need on the Prime app

Get instant access to our car insurance services including emergency assist, claims information, policy documents, plus benefits and rewards on the Prime app.

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