We’ve spent much time developing and enhancing our Prime values over the years. Each value shapes our identity as Prime South Africa while guiding every interaction we have – with our clients, colleagues and everyone we connect with.
These values influence how we operate daily and are the foundation of our mission and vision. Here’s how that translates to the service we aim to provide you
Our mission
Since starting in 2009, our mission has been (and continues to be) to protect our clients and enable them to live hope-filled lives. We aim to reshape our industry by delivering the best possible insurance with humanity, simplicity, and compassion.
Our vision
We aspire to become South Africa’s most valued insurance provider. This vision reflects our commitment to excellence and our desire to build long-lasting relationships based on trust and mutual respect.
Our Prime values
Each value enhances our internal Prime culture and ensures we provide you with the highest service and care. Let’s look at our values and what they mean for you, our valued client.
We’re humble
We recognise that we’re imperfect and a work in progress. So, acknowledging our mistakes is part of our growth process. This humility allows us to focus on our client’s needs and situations, offering hope and making a difference.
What this means for you
When you choose Prime, you’re choosing a partner who listens and learns from its experiences to improve the service you receive. You can trust that we prioritise your needs and concerns.
By fostering open communication, we create an environment where we can genuinely serve you better. That’s why we continually ask our Prime clients to give us feedback. You can take a look at what others have said on Hellopeter. We’re proud to consistently rank in the top 10 businesses in the car insurance industry.
We’re human
At Prime, we believe in human connection. Car insurance is a very personal decision, as you must trust that the insurer you choose will be there for you when you need them most.
That’s why we aim to make you feel valued and understood, as you are more than just a number to us. We personalise every interaction, ensuring you feel heard and cared for.
What this means for you
When you engage with us, you’ll find a team that values your individuality and genuinely cares about your unique situation. Your experiences and feelings are at the forefront of our service.
Although we’ve made the entire car insurance process easier for you by creating a seamless online experience, from signing up to claiming, we also have humans on hand to help you. We understand that there are times that you want to hear another person’s voice on the other side of a phone call in your time of need.
“It’s easy to talk to them when you have requests, and all their agents know what/how to help.” – Esther, Prime Client.
We’re authentic
Simply, what you see is what you get. We operate with purpose, sincerity, and integrity. By honouring our promises and keeping you informed throughout the entire process, we ensure you feel in control and confident about the next steps. Our authenticity builds trust, which is essential in the insurance industry.
What this means for you
You can rely on us to be transparent in our dealings. We strive to provide clarity and honesty in every interaction, ensuring you understand your coverage policy and options.
Always feel free to ask as many questions as you want about your car insurance policy. We’ve also made all our car insurance options’ policies available to download from our website.
“[Prime] is a good insurance [company]. Reasonable and no hassle when making your claim, they assist immediately when you need help.” – Lorenzo, Prime Client.
We’re compassionate
Compassion is at the core of what we do. We strive to be friendly, empathetic, and supportive, especially when you need our help. Our commitment to serving and connecting with you drives our client relationships, retention, and loyalty. We extend this same level of care to our colleagues, fostering a supportive work environment.
What this means for you
You should have a relationship with your insurer. That’s why you can expect a warm and understanding response when contacting us. We’ve also created a dedicated app called Prime Protect to give you additional benefits to keep you safe and reassured on the road.
“My experience with Prime South Africa is efficient, and the consultant was really patient and helpful. I would definitely recommend it to anyone shopping around!” – Pontsho, Prime Client.
We’re innovative
/We continuously seek new and creative ways to simplify and enhance your experience. To us, innovation is about improving your experience from start to finish. We encourage our Prime team to think outside the box and contribute new ideas that elevate our service.
What this means for you
Our ongoing efforts to simplify processes and enhance convenience will benefit you. Plus, our innovation commitment ensures you receive the best possible experience when interacting with us.
We rebranded from Prime Meridian Direct (PMD) to Prime South Africa, specifically with your feedback and client experience in mind. This not only meant a new name, refreshed website and look and feel, but also an improved portal and app. You can read more about our exciting Prime rebrand here.
Ready to experience the Prime difference?
Join us on this journey by getting a quote today! Find the right car insurance for your needs and drive with peace of mind, knowing real people back you
Disclaimer
This article provides general information about Prime’s values. Always read the insurance policy thoroughly and ensure you understand what it says before making a purchase.
Remember to buy car insurance only through a certified financial services provider. Reach out to Prime today to learn more about getting affordable, comprehensive car insurance with fixed premiums* and a reduce-to-zero excess*. *Terms and conditions apply.
