Enjoy the Prime Difference: Exclusive benefits and personal service tailored just for you.
Prime’s affordable range of feature packed car insurance options caters to every need and budget
Why you'll love us...
24-Month Fixed Premium Guarantee
Prime’s premiums are affordable and only increase every 24 months!*
Reducing Excess
Your basic excess reduces every month you don’t claim.*
Free Accidental Death Cover
Get R10,000 paid to your family if you die unexpectedly in a car accident.
Passenger Protect Cover
Road Accident Fund
Always-On Accident Detection
If you have a serious car accident, our Prime Protect app will detect the collision and notify us immediately. We’ll contact you to assist or dispatch help as required.
24/7 Emergency Roadside Assistance
In the event of an accident or breakdown, we’ll be there to help!
Explore our exclusive car insurance range below
Explore Prime's car insurance options
Drive confidently with affordable cover that works with your budget
Prime's unique benefits
*Plan dependent
24-Month Fixed Premium Guarantee
Your affordable premiums will only increase every 24 months*.
Reducing Excess
Free Accidental Death Cover
Passenger Protect Cover
Growing Accident Cover
With each claim-free month, you’ll get growing cover for smaller accidents up to R4000 pm. Plan dependent.
Road Accident Fund Claim Assist
Always-On Accident Detection
If in a major car accident, our Prime Protect app will detect the collision and notify us immediately. We’ll contact you to assist or dispatch help as required.
24/7 Roadside Assistance
In case of an emergency, you can get immediate help with just a click of a button by either calling or through our Prime Protect app.
At Prime SA, your journey matters as much as your destination, so we're with you wherever you go
At Prime, your journey matters as much as your destination, so we're with you wherever you go
Find out what others say about us…
Frequently asked questions
Frequently Asked Questions
How can I get a quote from Prime?
It's very easy to get a quote from us. Simply answer a few questions, and we'll send you a quote. You can even continue to check out and sign up online. If you'd prefer to speak to someone, you can also call us to speak to one of our helpful team members. Contact us here
Can I insure my vehicle if it's currently under finance?
Yes. In fact, most financial agreements require that your car be covered by comprehensive car insurance that protects it against damage or loss when it's under finance. Our Prime Comprehensive cover is a great option that offers some unique and exciting benefits.Does Prime offer roadside assistance?
Yes, we provide 24/7 nationwide roadside assistance to all our policyholders to ensure you’re never left stranded next to the road. This service includes help with breakdowns, towing services, flat tyres, and more.Where can I find my Prime policy documents and forms?
You can easily access all your policy information, claim forms, and more from our downloads page. If you download our Prime app, you'll also conveniently find them there when you're on the go. 
Everything you need on the Prime app
Get instant access to our car insurance services, including emergency assist, claims information, policy documents, plus benefits and rewards on the Prime app.
