The real culprits keeping your attention off the road

Distracted driving is one of the biggest dangers on the road today. Checking your cell phone, adjusting the radio, or even sipping coffee may seem harmless, but it’s these seemingly small moments of lost concentration that have serious consequences. Let’s take a look at the risks and explore the top tips for distraction-free driving.

The real risks of driver distraction

A study by the National Highway Traffic Safety Administration (NHTSA) found that 13% of reported car accidents happen due to distracted driving. That’s a lot of incidents, considering that most distractions are avoidable.

The problem isn’t simply about losing focus – it’s about how quickly accidents happen. If you’re driving at 60 km/h and look away for just five seconds, you’ve driven blind for 83 metres. It only takes one second for an unexpected hazard to appear. Would you be able to react in time?

Common distractions that steal your focus

Distractions include anything that takes your attention away from driving safely. Some distractions are physical, others are mental or emotional, but they all create serious risks.

Physical distractions

While you won’t always be able to avoid distractions, being aware of the culprits that increase your risk on the road can be helpful. Watch out for the following common but unnecessary habits.

Phone while driving

Whether texting, answering calls, or checking notifications, cell phones are some of the most dangerous distractions on the road. Even hands-free options can sometimes be distracting, as they still take your mind off driving.

Eating and drinking

Unwrapping food, holding a coffee cup, or cleaning up spills all take your hands off the steering wheel. A sudden slip of your hand could mean losing control of the car.

Personal care

Applying makeup and fixing hair should be done at home, not on the road. You can always send a message to let someone know you’ll be a bit late.

Passengers and pets

Unrestrained pets or children in the backseat can demand your attention at the worst moments. Proper restraints for your pets and entertainment for your kids can help protect everyone.

Tuning the radio or adjusting settings

Taking your eyes off the road to find the perfect song can be just as dangerous as looking at a text. Set everything up before you start driving to help you stay focused on the road.

Searching for lost items

That lip balm rolling under your seat? It can wait until you’ve parked safely.

Mental and emotional distractions

Distractions aren’t just in the form of physical things. Here are common mental and emotional distractions to look out for.

Strong emotions

Everyone has experienced intense emotions while driving at some point or another. Anger, stress, grief, or even excitement make it harder to anticipate and respond to road conditions effectively.

Fatigue and drowsiness

Sleep deprivation affects driving ability as much as alcohol does. Even mild fatigue can lower concentration and slow your reaction times.

Engaging conversations

Heated debates or deep thoughts pull your mind away from the road. Rather, pause the discussion until you’ve safely arrived at your destination.

How to stay focused and drive distraction-free

Getting rid of distractions takes effort, but the rewards are priceless – safer roads, fewer accidents, and greater peace of mind.     

Put your phone away

Turn off notifications or use Do Not Disturb mode to avoid the temptation to look at your phone while driving. If you must take a call, use a hands-free device, but keep conversations short.

Plan ahead

Set up your GPS and music playlist before you start the car. Eat before you drive, or stop your car if you need a quick bite. Secure pets and make sure kids have everything they need before driving off.

Train yourself to focus

Practise short, quick glances instead of staring for long periods. Resist the urge to stare at roadside incidents. If something requires your attention, pull over safely rather than trying to multitask.

Stay rested and alert

Take breaks on long journeys to avoid fatigue. If you’re on a long drive and feeling drowsy, switch drivers or park by the side of the road where it’s safe for a power nap.

The hidden cost of distracted driving

Besides the risk to your life’s safety, distracted driving can be hard on your wallet. Many insurance providers consider distractions a form of reckless driving, which can lead to higher premiums.

On the other hand, drivers who actively avoid distractions while driving often save on their monthly premiums. If you’d like an insurance provider that values both safe, distraction-free driving and affordable premiums, take a look at Prime South Africa’s various car insurance plan options.

Make distraction-free driving a habit

Every time you get behind the wheel, ask yourself: Am I ready to react if another car swerves in front of me? Can I brake safely for a pedestrian who suddenly steps onto the road? Is my focus 100% on driving? If your answer isn’t a firm yes, it’s time to change your habits.

Sometimes, we can’t prevent distractions from happening. It’s crucial to make sure your car is financially protected in the event of an accident. For ultimate peace of mind, consider comprehensive car insurance from Prime. Simply answer a few questions to get a quote.

Disclaimer:

This article provides general information on distractions on the road and how to avoid them. Always review your car insurance policy carefully to ensure you have the appropriate cover.

Car insurance should be chosen thoughtfully and only from a certified financial services provider.

Contact us today to learn more about affordable, comprehensive car insurance with fixed premiums* and a reduce-to-zero excess*. T&Cs apply.