In this role, you will play a key supporting role in developing, implementing, and optimizing high-impact paid social media campaigns. Your focus will be on lead generation and scalable brand-building initiatives across Meta and TikTok, with opportunities to expand into emerging social media platforms. The ideal candidate has a strong understanding of social media advertising and campaign management.
Main responsibilities
- Develop, implement, and manage paid social media campaigns across various channels.
- Measure and report on the performance of all campaigns, assessing results against defined ROI and KPI targets.
- Research and explore emerging social media platforms, placements, and opportunities.
- Stay up to date with platform policy changes and deploy best practices across campaigns.
- Identify trends and insights to optimize media spend, audience targeting, and campaign performance.
- Plan, execute, and evaluate A/B tests and performance experiments to drive continuous improvement.
- Utilize strong analytical skills to assess end-to-end customer experience across multiple social platforms and touchpoints.
- Collaborate with creative and strategy teams to ensure cohesive and effective campaign delivery.
Minimum requirements
- Degree, diploma, or certificate in Digital Marketing or a related field.
- 2+ years of experience managing paid media campaigns with a proven record of performance success.
- Meta Ads (Facebook & Instagram) — Essential
- TikTok Ads — Essential
- Google Ads (including YouTube) — Advantageous
- LinkedIn Ads — Advantageous
- Proficiency with analytics and reporting tools (e.g., Facebook Insights & Reporting Suite), with the ability to interpret data and translate insights into actionable strategies.
- Strong communication and collaboration skills for effective cross-functional teamwork.
- Creativity and innovation in developing engaging advertising strategies and campaigns.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
