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Already a Prime Client?

Previously Prime Meridian Direct (PMD) Prime Meridian Direct

Get OVER R500 000 in potential
benefits free and exclusive to
Prime Policy holders*

Disclaimer: The value of the Prime Protect mobile app and benefits as described above are based on internal research and a theoretical accident scenario. Actual policyholder experiences will vary depending on the nature of the incident and the benefits applicable in such circumstances.

Unlock Your Free Benefits

Discover your free Prime Protect benefits

Drive with confidence using Prime Protect. Our free app is your dedicated safety companion, ensuring peace of mind for you and your loved ones on every journey

Free Accidental Death
Cover

R10,000 Free Accidental Death Cover if you die in an accident whilst in the insured vehicle.

Your family can use this money for anything they need. Pay off debt. Cover final expenses. It’s your choice!

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Passenger Protect
(Private Medical Treatment)

Private medical treatment for passengers injured in your vehicle!

With Passenger Protect, any passengers injured whilst in your vehicle will be taken to the closest hospital to be stabilised. Once stabilised, Prime Passenger Protect will arrange their transport to a supported private medical facility for further treatment.
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Road Accident
Fund Cover

Get expert advice and assistance for injured drivers when claiming compensation from the RAF.

Feel supported every step of the way as we help you to claim up to 100% payout for medical bills, lost earnings, funeral expenses and more.

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Exclusive Savings with
Lower Excess Fees*

Enjoy reduced excess fees simply by keeping your Prime Protect App installed and active on your phone.

This means less out-of-pocket expenses for you when you need it most.

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Free 24/7 Emergency
Assist

Whatever the time, wherever you are, Prime is always there for you!

Enjoy free 24/7 emergency roadside assistance benefits that keep you safe and get you moving again.

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Free 24/7 Accident
Detection

Have peace of mind knowing that Prime will be there for you even when you may not be able to call for help after a serious car accident.

Prime Protect is your companion in safe travelling!

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Three simple steps to access your benefits

The Prime Protect app is available for download for Apple and Android devices.

Activate your Prime Protect app
in under 60 seconds

Download the Prime Protect app

Explore Prime car insurance options

Drive confidently with affordable cover that works with your budget

Comprehensive
car insurance

Most extensive cover with all available benefits and more

From only R409pm*

Customised
car insurance

The main cover benefits you need at an affordable price

From only R321pm*

Third-Party PLUS
car insurance

Budget-friendly basics with Growing Cover to protect your car

From only R167pm*

Prime's unique benefits *Plan dependent

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Fixed Premiums*

Your affordable premiums will only increase every 24 months*.

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Reducing Excess*

If you don’t claim, your excess will reduce every month until it’s zero*.
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Accidental Death Cover

Get up to R10,000 paid to your family if you die unexpectedly in a car accident.
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Passenger Protect Cover

Get private medical treatment for passengers injured in your vehicle with our Prime Protect app.
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Growing Cover

With each claim-free month, you’ll get growing cover for smaller accidents up to R4000 pm. Plan dependent.

Icons Updated Gold_Gold RAF Assist

Road Accident Fund

With our Prime Protect app, you get free expert advice and assistance for injured drivers when claiming compensation from the Road Accident Fund.
Icons Updated Gold_Gold 24-7 Always- on Accident Detection

Always-on Accident Detection

If in a major car accident, our Prime Protect app will detect the collision and notify us immediately. We’ll contact you to assist or dispatch help as required. 

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24/7 Emergency Assist

In case of an emergency, you can get immediate help with just a click of a button by either calling or through our Prime Protect app.

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At Prime, your journey matters as much as your destination, so we're with you wherever you go

At Prime, your journey matters as much as your destination, so we're with you wherever you might go.

Find out what others say about us…

As we know no one is perfect special when it comes to contracts. But Prime always available when I need help. I just log in the app select call me back they always call back in time
Yongama Beleni
Taken a new policy with Prime. The staff are extremely helpful and knowledgeable. Very friendly. Thank you.
Jasper Aidan
I lodged my claim this morning at 08h16 and by 11.30 it had been approved. Prime is very efficient.
K Kheswa
I’ve never had a problem with Prime since i joined them and the Monthly Premium and Excess is reasonable 🙏🏾
Imagine Ngobeni
Good communication and respectful, they have positive can do attitude.
Brenda Kind
Had the privilege of being assisted by Tshepile who was very helpful and knowledgeable. I loved my experience with her.
Edgar Chauke
I’ve been with Prime for 3yrs now and I have made 2 claims thus far, have been receiving good services. I’d definitely recommend Prime
Michael Motsapi
I would like to write a review about Prime. They are so efficient and hassle free. I once had a breakdown and requested a tow truck and they were very helpful. If you need any documentation from them before you even drop the call everything is in your mailbox. Prime you are the best.
Vusi Dlamini
I received a really good service from Prime consultant. She was professional and my problem was easily resolved.
Thabo Makgatlha
The service after joining was excellent and the following up of my emails was quick in succession. There was always feedback. Answered all my questions clearly. Offered me a great deal.
Fiona Barnes

Everything you need on the Prime app

Get instant access to our car insurance services including emergency assist, claims information, policy documents, plus benefits and rewards on the Prime app.

  • PrimeMobile_Icon_01.svg Easy step-by-step claim capture
  • PrimeMobile_Icon_02.svg You can upload your policy photos easily
  • PrimeMobile_Icon_03.svg Access to all your personal details to view or update
  • PrimeMobile_Icon_04.svg Emergency contact numbers and important information are always with you
Download the Prime app!
Click here
Prime Meridian House, Bryanston Gate Office Park, 170 Curzon Road (Cnr Main Road and Homestead Ave) Bryanston, Johannesburg, 2021

Prime SA is an Authorised Financial Services Provider, FSP 41040. Policy benefits underwritten by Santam Structured Insurance Limited, a Licenced Non-Life insurer
and Authorised Financial Services Provider, FSP 1027. Administered by PrimaryAsset Administrative Services (Pty) Ltd. Authorised Financial Services Provider. FSP 3920. Terms and Conditions apply.
Prime SA is a member of the Direct Marketing Association of South Africa. ©2024

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