July 21, 2021
The South African pandemic has caused widespread economic hardship. It is, therefore, good news if money can be saved by finding out more about second-hand cars and which would be the best to buy in 2021.1
AutoTrader conducted a survey involving 276 million searches over a period of 6 months ending in December 2020. They discovered the following interesting details about second-hand cars. The average mileage was 70,429 km/h for an average 2016 model, with a price averaging at R312,794.
‘Consumer Intent’ refers to the demand or inquiries the public makes regarding specific vehicles. The car market launched this as a vital measure of potential future sales. This was reflected in its 2020 AutoTrader Bi-Annual Car Industry Report.
By incorporating millions of searches, outstanding measures of what the public were seeking to buy, as well as price data, data crunching revealed interesting patterns of consumers shopping for cars.
The survey revealed that Toyota (14.2%), Volkswagen (12.5%) and BMW (10.7%) were the three brands that received the most consumer enquiries. Combined, these three brands made up over 37% of all the consumers’ buying intent or inquiries.
According to AutoTrader, this comparison of data revealed that there were large gaps between what consumers wanted to buy in the beginning and what they finally ended up with. For example, Toyota was 4th in position when it came to initial searching but came first regarding inquiries. Searching for Porsche was in 9th position, but the inquiries position could not be established.
In descending order of numbers of searches, the most searches involved BMW, followed by Mercedes-Benz + AMG, Volkswagen, Toyota, Audi, Ford, Land Rover, Hyundai, Porsche, and lastly, Nissan.
Completely different results can be seen here, with Toyota Hilux receiving 18.87% inquiries, Ford Ranger (14.80%), Volkswagen Polo (12.93%), Mercedes-Benz C-class (11.38%), BMW 3 Series (11.17%), Volkswagen Golf (8.76%), Toyota Fortuner (7.07%), Volkswagen Pollo Vivo (5.57%), BMW 1 Series (5.30%), and Isuzu KB (4.85%).
The top 10 brands with the most inquiries made up 28% of all inquiries directed to AutoTrader.
Car insurance is a complicated matter, and for this reason, this article can only be seen to provide information. In the same way, if you are wanting to buy a car insurance product, you would need to first see a certified financial advisor for professional advice.
The power of a survey accompanied with data crunching has clearly shown how it is possible to find out which are the most popular second-hand cars to buy from various perspectives. Cars may also need good car insurance cover. Are you sure your car is adequately covered? If not, contact PMD and they will provide you with all the information you may require regarding their affordable comprehensive car insurance which has benefits like fixed premiums and a reduce to zero excess*. T’s and C’s apply.