Previously Prime Meridian Direct (PMD) Prime Meridian Direct

Everything you need on the Prime app

Get instant access to our car insurance services, including emergency assist, claims information, policy documents, plus benefits and rewards on the Prime app.

Prime photo guide

Need to send us photos of your car? Here’s how

Your cover only starts once we have photos of your car, so please don’t delay. Watch this video guide to learn how to take the photos correctly.

Send your policy photos to us in 1 of 3 ways

Making sure that you have the best possible experience is our top priority

Fill in your details and we'll call you back before you know it!

Type your message here. We look forward to hearing from you.

Full Name(Required)
Register_Man_01

Fill in your details and we'll get back to you as soon as possible

Register_Man_01

Thank you!

We’ll be in touch soon!
Chatbot Interface