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Previously Prime Meridian Direct (PMD) Prime Meridian Direct

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Everything you need to understand your car insurance policy – all in one place

Policy documents

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Choose and download any of our policy documents:

Comprehensive
Customised
Third-Party PLUS

Photo guide

Claim guide

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Exclusive benefits

Feel-good car insurance
wherever you go...

Feel-good car insurance wherever you go...

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Prime photo guide

Need to send us photos of your car? Here’s how

Your cover only starts once we have photos of your car, so please don’t delay. Watch this video guide to learn how to take the photos correctly.
View guide as PDF
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View guide as PDF

Send your policy photos to us in 1 of 3 ways

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Prime Meridian House, Bryanston Gate Office Park, 170 Curzon Road (Cnr Main Road and Homestead Ave) Bryanston, Johannesburg, 2021

Prime SA is an Authorised Financial Services Provider, FSP 41040. Policy benefits underwritten by Santam Structured Insurance Limited, a Licenced Non-Life insurer
and Authorised Financial Services Provider, FSP 1027. Administered by PrimaryAsset Administrative Services (Pty) Ltd. Authorised Financial Services Provider. FSP 3920. Terms and Conditions apply.
Prime SA is a member of the Direct Marketing Association of South Africa. ©2024

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