Previously Prime Meridian Direct (PMD) Prime Meridian Direct

Everything you need on the Prime app

Get instant access to our car insurance services, including emergency assist, claims information, policy documents, plus benefits and rewards on the Prime app.

Prime photo guide

Need to send us photos of your car? Here’s how

Your cover only starts once we have photos of your car, so please don’t delay. Watch this video guide to learn how to take the photos correctly.
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Send your policy photos to us in 1 of 3 ways

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